MESSAGE FROM PRESIDENT
Team,
Cerro has earned its position as our customers’ brand of choice by staying true to who we are—transparent, dependable, and relentlessly focused on partnering for success. We don’t just supply products; we elevate our distributor partners’ financial performance and competitive edge, empowering them to win more business every day. This commitment is backed by consistent performance at the highest level—uncompromising quality, best-in-class service, and continuous innovation. That is the Cerro our partners trust, and the Cerro we continue to build.
Today, I’m proud to welcome you to the new, modern Cerro. Our refreshed brand is clean and contemporary, designed to reflect our bold confidence and forward-thinking mindset. It speaks with the same strength and precision as our products and the people behind them.
“Always Moving Forward” is more than a tagline. It defines our culture, our expectations, and our future. It’s how we show up for our customers, how we support our partners, and how we challenge ourselves to be better every day.
Thank you for being part of this journey. The future of Cerro is strong—and we’re just getting started.”
Sincerely,
Buddy Dailey
President, Cerro
VISION STATEMENT
We will become the industry leader in providing innovative copper solutions by leveraging our strengths and resources; we aim to drive continuous improvement, strengthen the talent of our employees, enhance customer satisfaction and expand our market share. We will focus on developing advanced products and technologies that meet the evolving needs of our customers, ensuring sustainable growth and long-term success
COMPANY MISSION
Cerro is proud of our 80-year tradition of “Made in the USA” copper tube and pipe used in plumbing and mechanical systems. Cerro is recognized by Distributors, Retailers, Contractors, Engineers, and Owners as their preferred & trusted brand for quality, reliable copper and brass flow control products. We aim to be the most market-driven, customer-focused, lowest cost-to-manufacture, and innovative provider of high-quality flow control products for the Plumbing, HVAC/R, and Industrial markets. Our value proposition includes providing best-in-class sales support product knowledge, creating demand by Plumbing and Mechanical Contractors, and building brand awareness with Engineering Specification Writers and Designers. Cerro’s value proposition also includes providing our customers with competitive market, economic, product, and technology trends.
A COMPANY RICH IN TRADITION
Cerro’s precursor was initially founded in 1908 as a scrap iron dealer. In the 1920’s Cerro innovated electrolysis as a process to refine pure grades of copper at our present location in East St Louis, IL USA.
In our early years in business, Cerro smelted brass ingots
1939 – Cerro built our first copper tube mill
As the U.S. entered World War II, Cerro made parts for projectiles, tube for cargo and combat ships and other war products.
1975 – Marmon Holdings, Inc. (formerly known as The Marmon Motor Car Company; Winner of the first Indianapolis 500 in 1911 with the Marmon Wasp) acquired Cerro Copper Products Co.
Marmon is an international association of more than 100 companies that operate independently within 11 diverse business groups. https://www.marmon.com/our_history.html
Modern Era
1981 – Cerro opens Shelbina, Missouri plant for the production of precision, thin-wall copper tube for the OEM industrial market.
1996 – One of the only continuous billet casting facilities in the U.S., Cerro Copper Casting opens in Mexico, Missouri.
2004 – Cerro Copper consolidates its operating companies under the name Cerro Flow Products LLC. While maintaining our focus on a tradition of copper, Cerro is expanding with additional market driven products. The new structure is designed to ensure that customers receive industry-leading customer service and new innovations in flow product solutions.
2008 – Cerro celebrates 100 years of providing excellent service and solutions to its valued customers. Berkshire Hathaway Inc. purchased majority interest in Marmon.
2009 – Cerro opens a new facility in Vinita Park, Missouri, dedicated to the manufacturing line sets for the HVAC market.
Today – Cerro’s industry leading expertise as a manufacturer of copper tubing has enabled us to grow into a full-service company. In this role, Cerro Flow Products LLC is proud to offer the strength and reliability of a trusted name as we continue to expand into new flow control solutions.
We are Cerro Flow Products, LLC – the trusted brand for over 100 years.
